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In 2012, industry force Richie Bulldog created Hustle Butter Luxe®, the first vegan alternative to the traditional, petroleum-packed formulas for tattoo care. His hustle hasn’t stopped since. The brand has grown over the years to include other tattoo care products—all of which are vegan. Even better, the entire moisturizing skincare line is packed with soothing ingredients like hyaluronic acid and algae, which is great for all skin types (whether or not you have ink).

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