It's a classic rags-to-riches tale: In 1779, the young Brit James Atkinson left his family's home village to make a name for himself in London. His ambition helped him overcome his humble beginnings, and Atkinson gained his first taste of success when he created a rose-scented shaving balm made with a foundation of--what else?--bear fat. His brother soon joined him in the city, and they started scouring the world for rare and precious ingredients to meet the growing demand for their beauty products. To this day, J.E. Atkinsons remains a leading UK apothecary company, and it continues to search the globe for the best brands to promote through its distribution channels. Recently, it set out to bring the revered I Coloniali line from Italy to the non-Mediterranean masses. I Coloniali's luxe products incorporate actives sourced from the Far East that have seldom been seen outside their respective native countries--until now.