INIKA Founder and CEO Miranda Bond had struggled with endometriosis and associated infertility for many years. After reading a book on holistic wellness, she changed her diet and got rid of products with harmful chemicals, and not long after, she conceived. Amazed and inspired, she created INIKA after noticing a lack of genuinely all-natural makeup. Today, the brand offers high-performance makeup that feeds, hydrates, and promotes healthy skin without the use of harsh or toxic ingredients. Its also certified vegan, certified organic, or both, and is certified halal and cruelty free. INIKA has quite the celeb following, counting Stella McCartney, Emily Deschanel, Sophie Dahl, and Kim Wyatt as fans.