Working hand-in-hand with leading plastic surgeons and scientists, IT Cosmetics cofounder Jamie Kern Lima had a simple idea: Help women solve their beauty problems through clinically proven, innovative antiaging technology to achieve their best skin ever. Her solution? A line of makeup infused with clinically proven antiaging ingredients, which became an instant hit with celebrities and beauty editors alike. All IT products work double-duty to improve your appearance in both the short- and long-term.