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This custom salon haircare range, started by Carolyn Plummer and Scott Scharg, was born from a desire to change haircare for the better. Plummer, with her firsthand experience working in salons, realized the market was lacking a single haircare line that delivered all the benefits needed for beautiful hair. Scharg, with his experience working with many of the world's most popular haircare brands, agreed, and the quest to create a simple haircare solution began. The result is It's a 10--every product is created to deliver a combination of 10 benefits that previously took numerous products to achieve.


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