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Working in the entertainment industry, jane iredale saw plenty of women who, as actresses or models, needed to look flawless—yet the makeup they wore was hard on their skin, blemishes, irritation, and more. Seeing how distressed skin impacted these women’s self-confidence (and their careers) drove her to develop this line of mineral makeup, launched in 1994. From primer and foundation to lipstick and blush, every product is designed to wear well, look great, and be good for your skin.

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