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Working as a nail artist in New York City in the 1990’s, Jin Soon Choi earned the nickname “Bicycle Jin”: She preferred to ride her bike to visit each of her clients rather than rush through their mani-pedis in a typical salon. Her skill and attention to detail earned her a loyal clientele of editors, celebrities, and designers. She soon opened three spas in NYC and, in 2012, launched her nail line. All of her polishes as 5-free, and made with high-tech polymers and resins for long-lasting, supershiny wear—and come in a range of trendy shades.

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