Most of us have an everyday makeup routine—the products we know how to wear, feel good in, and reach for again and again. This brand was started to make just that sort of product: the makeup that fits into your daily life while looking (and feeling!) great. Its luxury formulas are champion multitaskers, so you need fewer products for a finished look—plus they’re good for your skin too. Its eye, lip, and face products are all travel friendly, so you’ll never have to go a day without your go-to makeup.