The time: 1971. The problem: A painful sunburn. The solution: Healing, soothing aloe vera. The idea: If aloe could do such good for burned skin, how great would it be on skin that was still healthy? From that idea came Key West Aloe, a line of luxurious (and science-based) aloe-infused products to that keep skin nourished, moisturized, and in tip-top shape.