Whether a natural look is your M.O. or you veer toward the latest beauty trends, Laura Geller's line is designed to help you feel like your most beautiful self. And with high-quality, easy-to-use products, that's never been simpler to achieve. Innovation is key to the brand’s wearable line: Its multitasking baked products, which begin as liquid pigments and are baked for 24 hours in terracotta tiles, deliver vibrant, lightweight color, and its Spackle® primer helps your makeup stay put for hours. All of her formulas come in flattering, ultrawearable shades, designed to bring out and enhance your beauty.