A great lipstick does even more than glam up your look: It boosts your confidence with a single swipe. Poppy King, an Australian lipstick designer, founded this line of top-quality lip colors, drawing on her extensive understanding of pigment, texture, and tone to create lip colors that look—and feel—amazing. The line offers a wide variety of finishes and feels, and its formulas are enriched with nourishing and moisturizing ingredients to keep lips healthy.