The origin story of Living proof.® starts with a (blissfully happy) marriage of style and science. The company launched in 2004, when MIT Institute Professor Dr. Bob Langer teamed up with medical and biotech pioneers and experienced stylists to develop innovative consumer hair products. Their mission: to cast aside preconceived notions and take products from "hope in a bottle" to "proof in a bottle," based on solid science. Beauty and brains: Talk about the perfect match.