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This beloved brand traces its roots to 1909, when French chemist Eugène Schueller created an entirely new type of hair dye—and founded the company that would become L’Oréal. Over the next century, the brand has continued to produce inventive new formulas, work with top stylists, and become a go-to in salons the world over. With its shampoos, conditioners, and styling products, women can get salon-worthy hair (and a dose of French chic) wherever they are.


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