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With the all the shades, shimmers, and glitters out there, figuring out which hues to add to your makeup collection can be tricky. Love of Color (LOC), Birchbox’s own makeup brand, makes it easy for novices and pros alike to discover new looks and inspires confidence to experiment with color.

No matter your style, the vast range of vibrant lip and eye shades means you’ll find one that’ll not only suit your mood but also take you out of your shell. Plus, they’re all just the right size, so you can build a library of stylish colors that'll take you from day to night without breaking your budget.

We’re in love.


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Love of Color Products

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