A veteran of the fashion magazine industry, Linda Aldredge gave up her high-powered career to launch her own organic beauty company in 2007. Based on homemade recipes, the products in her Lulu Organics® line combined a hippie-chic aesthetic with domestically sourced ingredients. Ironically enough, the same magazines that Aldredge once worked for wouldn't stop raving about her foray into eco-beauty. The next steps followed naturally: Aldredge traded the bright lights of Manhattan for the laidback pace of Minneapolis, where her emerging brand is based to this day.