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Lu Meshulam has been fascinated by cosmetics since watching her mother’s makeup routine as small child: She was struck by how a few swipes of the right products brought out her mother’s natural beauty, even after an exhausting day of hard work. Meshulam went on to become a makeup artist, bringing out the beauty of celebrities including Gladys Knight, Nicky Hilton, and Dylan Lauren. Working with clients from a range of ethnic backgrounds—and as the child of Mexican immigrants herself—she knew how hard it could be to find products to complement every skin tone, and began crafting her own products to use. She founded LuMESH so that more women could enjoy share her exclusive formulas and shades—even if they weren’t sitting in her chair.

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