Inclusive Clean Beauty. Clean beauty became important to founder Melodie Davis-Bundrage, Ph.D. immediately upon her daughter’s autism diagnosis, as the research was showing potential links between neurological disorders and toxic cosmetic ingredients. Her dissertation research found that other women concerned with many different health threats also saw a need for more inclusive clean beauty products.
As a former makeup artist, she knew the importance and need for creating products that eliminate ashy appearances and promote luminosity on skin of color — while providing full-face makeup products free from toxins in a diverse range of shades. LUV + CO. products are cruelty-free, formulated with a high percentage of organic ingredients, and based on a foundation of communicating and celebrating love and care for self and others.