What we love about color-treated hair: getting a totally new look in a matter of minutes and swapping out shades to match the season. What we don’t like: the noxious chemicals that are part of the process and the high price of frequent salon touch-ups. With Madison Reed, we can get what we love without suffering the rest. The brand’s shampoo and conditioner are free of parabens, sulfates, and gluten, which fade your new hue, keeping it fresh so you can go longer between coloring. Even better, skipping that bad stuff leaves more room for the good, like botanical blends that seal in color and nourish hair, so our amazing new shade will stay fresh—and our strands will stay healthy. Used in conjunction with their at-home color kits (also free of sulfates and parabens, as well as ammonia), your latest shade will last and last until you decide to make a change.