By the time Mally Roncal developed her own line of high-performance makeup, she was no stranger to the demands of the beauty elite. For the past ten years, she'd been doing the makeup of megawatt stars like Beyoncé, Angelina Jolie, Rihanna, and Heidi Klum. Even though she worked with some of the best products (and prettiest faces) on the planet, she still found many pro formulas to be lacking. So she set out to correct that, channeling her know-how into a highly innovative line. Not only do her creations hold up on the red carpet--they're designed for real women to use (and fall in love with) in real life.