Leave it to the Italians to turn basic hygiene into a luxurious experience. Based in Florence, Marvis has been known for its cult-worthy toothpastes since the 1970s when its distinctive tubes began cropping up in exclusive perfume shops. Over the years, the company has continued to up the style quotient and experiment with innovative flavors (Jasmin Mint, anyone?). Now, if only our dentist would carry it.

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