This is the most I've ever paid for an eyeliner and I have to say, it was worth every cent. The color I have (Cleo) is beautiful and true. At first I thought I would need to use it with a darker color, perhaps with black but using it alone, it pack enough umph to really highlight my eyes and stand out by itself. It looks amazing paired with black or dark grey shades of eye shadow and black mascara. It goes on easy, very little product drag, and it stays put till you remove it. I love this product. It is seriously the number one top favorite eyeliner I've ever used and I have been an eyeliner fanatic since age 13 (I'm 48 now.) I would LOVE to try this product in other colors and see it become available in more shades.