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Inspired by her clientele (who happened to be glamorous models), agent Shelley Barrett launched Sydney-based ModelCo in 2002 with a single innovative product: the TURBO LASHWAND Heated Eyelash Curler. The high-tech wonder quickly became a hit with models, magazine editors, and savvy beauty lovers. The innovative hits kept coming, and today ModelCo is an international hit with a stable of multitasking beauty must-haves.

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