In 2009, Anit Hora left her fashion career to backpack through South America for a year and a half. The Mumbai-born, New York-raised Hora was already familiar with Ayurveda, the ancient Indian traditional medicine, and journeying through South America encountered even more holistic health and natural medicine. When she returned to New York, she immersed herself in the study of aromatherapy, yoga, and skincare science—and in 2012 founded this line of all-natural, botanical-based apothecary products. The brand’s small-batch products are made of top-quality ingredients, modeled after time-honored traditional remedies, and infused with modern expertise in skincare. All its formulas are made with no synthetic materials, toxins, or artificial colors or fragrances, and are never tested on animals.