Neuma Beauty has one goal in mind: to be very clear about what is not found in its eco-chic haircare line (that list includes synthetic fragrances, sulfates, parabens, phthalates, glutens, neurotoxins, aluminum compounds, and carcinogens). Founded in 2007, the brand is committed to developing products that do no harm, either to people, animals, or the environment. Its chemical-free formulas are infused with pure essential oils as well as the brand’s exclusive Phyto UV Shield™ system that enhances hair’s natural shine and color—because beautiful hair should involve no sacrifices.

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