This hot new brand was founded by a husband and wife duo with impressive credentials. As biochemistry professors, Dr. Myron and Dr. Elaine Jacobson spent over two decades researching the role of niacin--a potent form of vitamin B--in human skin health. As they learned, niacin had the miraculous ability to heal past sun damage by activating the cellular DNA repair process deep within the skin. The only problem? Most forms of topical niacin weren't easily absorbed. The professors saw an opportunity to develop their own form of the potent ingredient: Pro-Niacin™, a super fine molecule that penetrates beneath the surface. Their hard work culminated in a comprehensive skincare line designed to share their discovery with the public.