Growing up on his family's ranch in Arizona, Nick Chavez yearned to move to Hollywood and make a name for himself as a hair stylist. After years of giving his relatives haircuts, he finally took a job at the prestigious Beverly Hills Salon, where his skills and finesse quickly gave him a sterling reputation among the area's elite. Celebrities like Ivanka Trump and Maria Shriver soon ranked among Chavez's clientele, and Chavez built upon his success to open his own salon. But no matter where he looked, he couldn't find a professional hair care brand to meet his meticulous standards. Instead of relying on less-than-stellar products, Chavez decided to create his own line of shine-enhancing, frizz-taming miracle workers.