Canadian marketing maven Caroline Cohen was always on the hunt for the perfect black eyeliner. What she kept finding, however, were lackluster pencils and liquids that weren't black enough and had no staying power. In 2008, she decided to turn her frustration into a niche beauty concept and founded Noir, a streamlined collection of eye-defining makeup, all in true black. Liners are the linchpins of the Montreal-based brand. Expect to find matte, waterproof, and gel options among the line's arsenal, which also includes mascara, shadows, and brow pencils.