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Why put something on your lips that you’d never, ever want to get past them? That question spurred the folks at Noya to create a line of lip care from all-natural, kosher ingredients (think: olive oil, coconut oil, and organic stevia), not a laundry list of unpronounceable synthetics. The balms come in smell-so-fresh-you-want-to-nibble-them flavors, and the glosses and lipsticks come in bright on-trend hues. Even better, for every lip balm you buy, the brand donates one to the homeless—since the basics of health and hygiene are things no one should have to go without.

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