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It's hard to imagine a brand that better embodies the model-off-duty appeal of no-makeup makeup than NUDESTIX. Models and sisters Ally and Taylor Frankel created the brand with help from their mom, Jenny Frankel (one of the creators behind MAC Lipglass), bottling up that fresh-faced, barely-there look with a simple collection of multitasking crayons for the face, lips, and eyes. The result? Easy, natural-looking makeup that proves that less really is more.

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