Founded in 1979, Prescriptives quickly made a name for itself among beauty lovers thanks to its advanced shade-matching foundations. One of the first brands to distinguish between warm and cool undertones in skin, it went on to develop over 100—yes, 100—different foundation shades. This highly individualized line also includes color makeup and skincare, with smart and effective formulas that help explain its deeply devoted (and outspoken) fan base.

Makeup

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Skincare

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