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In 2005, two skincare gurus, Christina Stratton and Ilana Alberico, opened the doors to the first of many Spatheology spas in Ashville, NC. With a growing passion for natural skincare, the two women eventually developed Privai, a spa line with natural, botanical-based ingredients that deliver results. The brand’s philosophy—self care with skincare—applies to all who want to use multitasking products that make busy lives a little easier.