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As a salon owner, Jodi Dery knows that rarely does one hair product fit all. After noticing other hairstylists mixing products to achieve awesome results for their specific client, she realized there was a major need for customizable hair care. With skilled cosmetic chemists in Italy, Dery created 100 original formulas. Every type of hair—from curls to straight hair and everything in between—can be managed with a combination of top quality ingredients.


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