This Los Angeles-based brand is out to change the fashion landscape below the knee. Founded in 2010, Richer Poorer makes dress socks in bold colors with retro-inspired patterns that will make you want to dump the whole lot of your worn-out solid-colored hosiery. Already a hit with hip men's retailers like Steven Alan and Bonobos, the chic fashion purveyors recently launched a line of cozy and colorful women's socks.