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While some kids were playing on the jungle gym, a young Giovanny Jorge was mesmerized by the activity in her mother’s hair salon. From an early age, Gio was fascinated by the essence of healthy hair, and she learned countless tricks of the trade from her mother, who pioneered the Dominican Republic’s first cosmetology academy. When Gio moved to New York City, she brought these lessons with her to become the go-to among models and celebs for solving hair emergencies—or, as she likes to call them, Code Blue. Now, with the launch of her very own natural hair care line inspired by her mother’s signature formulas (and 20 years of experience in the industry), Gio is sharing her secrets to maintaining healthy, lustrous hair.


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