I usually don't go for any shampoos that contain sulfates, but the effects I get from this product is so amazing that I'm having to back down on that rule. I normally don't see or feel much of a difference when trying out different shampoos, but this particular one is phenomenal. My hair has never felt cleaner or smoother. And since it's the winter months, my "whispies" (little short hairs that frizz out at my hairline) have been very frizzy. With first use of this product, my whispies were completely smooth without any extra product! It's pricey, but worth it! Get a steep discount by redeeming some of those points I know you have saved up!