I have wavy to curly, coarse hair that frizzes easily. This product is really nice for blowing my hair straight. I apply to wet hair, before I even pick up the blow drier, and then use a 2nd "glossing product" half way through. I like this product because I feel it makes my hair soft and shiny and appear healthy. I left off one star because it doesn't work for me when I "apply and air dry" - it makes my hair limp in that situation.