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For going on 50 years, this luxe hair brand has been offering up diligently handcrafted haircare. The family-owned line takes pride in its attentive approach to crafting formulas from scratch—and meticulously testing them to ensure healthy hair from the inside out. The collection aims to simplify your beauty routine with its gentle cleansing shampoos and ultra-reparative conditioners, including the cult classic Original Crema Conditioner, which you’re sure to come across in any celeb stylist’s product stash.

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