By day, Marissa Shipman was a television producer. But off-duty, she was a lifelong makeup enthusiast. Shipman's love of cosmetics eventually inspired her to step away from her first career and launch her own brand. Armed with a few books on how to create your own makeup, she went into her kitchen and started experimenting. Shipman soon perfected her homebrewed concoctions with the aid of a chemist, and theBalm® officially took off. The San Francisco-based brand continues to win beauty lovers over with its hip attitude and gorgeously wearable products. From versatile shadow palettes to cult concealers, theBalm®'s products are designed to liven up your mood (and your face).