Editor's Tip Editor's Tip

Pair with theBalm®’s gorgeous Meet Matt(e)™ Eyeshadow Palette to create infinite looks.

theBalm® cosmetics Put A Lid On It® Eyelid Primer

$18.00
0.4 oz. / 12 ml

Availability: In stock

$18.00

Birchbox Breakdown

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

How to Use

Squeeze a small amount on your fingertip and blend onto eyelids from the lashline to the brow. Follow with your usual eye makeup.

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Product Reviews & Sample Feedback

1,366 Reviews
4.2 out of 5 stars
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677
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434
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166
2 Star
63
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26
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Most Helpful Customer Reviews

READ ME!

I know the rules about sleeping with make up on. However, I used this primer and put on eyeshadow at 7 AM yesterday morning, worked all day, came home, cried, went to bed, and woke up this morning with my eyeshadow still PERFECT.

5
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Finally!
Sampled

I've always had a problem w creasing of all shadows & liners. This is the first product I've found that leaves no evidence of itself other than magic. Despite my oily skin, I use only the tiniest dot, rubbed into entire lid, to keep any eye make up set in place all day. No more oil blotters or touch ups required. My sample lasted for quite a while; buying full size now!

5
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lasts all day
Purchased

I used this on a really hot day where I usually sweat a lot in my T-Zone. This was very effective and definitely happy I purchased.

5
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Very good
Purchased

Very good product, makes your eyes ready for any and all types of shadows. Makes the colors pop more and easier to put on

5
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An inexpensive primer that works
Sampled

My new favorite. Good enough to make me stop using ChapStick on my eye lids.

4
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