As a new mom, Jessica Alba found it hard to secure safe, non-toxic, yet effective personal care products for her family. So the Golden-Globe nominated actress set out to remedy the shortage by founding The Honest Company. The brand is on a mission to ensure that only the purest ingredients touch your body—and that they serve everyone in your family, from haircare-obsessed moms to sensitive-skinned babies. Every product is loaded with natural and organic ingredients, sourced using sustainable and eco-friendly methods. So you never have to worry about harming your health or the environment. Honest.