Launched in 2009, too cool for school is more than just another Korean beauty import to ooh and ahh over. For starters, there’s the name itself. “School” here refers to a group of fish swimming together, and this brand is for that one fish in particular that’s swimming against the current. And while the packaging is cheeky and colorful, it’s definitely not a cutesy brand. Offering a range of innovative skincare and cosmetics formulas, like its famed egg cream mask (yes, its core ingredient is egg yolk extract), the collection is as unique as the free-spirited and impossibly cool women it was designed for.