When I read the less-than-thrilled reviews here, I decided against buying this product. But then, I read that Vapour is a Goop.com fave, and so I thought, Gwyneth knows how to pick her products. I am glad I reconsidered this product because it is now one of my favorite cream blushes! I have this natural, rosy flush that is so cool at the moment. I keep receiving compliments on how good my skin looks. I make three dots with the stick and then I blend it upwards while holding a smile.