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As Lone Star residents will have you know, everything's bigger--and better--in Texas. But Austin-based W3LL PEOPLE runs a pared-down operation, proving quality makeup isn't synonymous with a bulked-up laundry list of artificial ingredients. The natural beauty line is helmed by a conscientious trio: NARS veteran and self-professed "makeup guru" Shirley Pinkson; James Walker, the "treehugger" who logged hours with a Fortune 500 company; and eco-conscious "skin doctor" Renee Snyder, M.D.

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