After battling razor burn and ingrown hairs with every shave, Jesse Werner turned to a European men's shaving cream that didn't contain the irritating foaming agents of its stateside counterparts. His wife got hooked on the shaving cream too, but she wasn't crazy about its old English, leathery smell. That got them thinking: why not create an all-natural shaving cream that would appeal to women? Whish was born, and these days the brand has expanded to include a full range of bath and body products.