Over five years ago, Ido Leffler and Lance Kalsh had a bright idea: why not create a natural skincare line that would achieve real results without breaking the bank? The optimistic duo started researching how to harness the power of organic fruits and veggies, and the Yes To™ family was born. Beginning with their signature carrot line, the two set out to help people devise their own skincare recipes by mixing and matching products to treat their specific concerns. The brand was an instantaneous success. Now, over 28,000 stores around the world carry Yes To™ products.