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Inspired by their grandmother’s experience in skincare—not to mention her zest for healthy living—Joe Cloyes and Greg Gonzalez launched their own brand to deliver wholesome skincare to a health-conscious crowd. Using cold-pressed extracts, custom formulations, and a range of potent botanicals, they developed a line of vegan products that are free of parabens, colors, and fragrances, and never tested on animals.


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