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When makeup-artist-turned-brow-guru Zoey Van Jones opened up her studio in Pasadena, California in 2007, locals and beauty editors both took notice. Luckily, we don’t have to book a plane ticket to SoCal to get full, defined, natural-looking brows. The brow queen launched her product line in 2012, building a collection of stencils, gels, pencils, and others tools that make brow beautifying totally foolproof.

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