If you're looking for a soap to deodorize after a long, hard workout, this isn't your guy. But if you're getting ready for a big event, night on the town, or hot date, this is a go-to product. The fragrance is amazing. I like to layer it with other Bulgari Man products - aftershave, deodorant, cologne - to make sure the great scent stays on me all night long. Overall a great scent - clean and fresh but very masculine.