Medium is great for lighter more fair skin tones...
I am a light olive with yellow undertones and I got the medium. I have always shied away from bronzers in the past because they have bee too dark and make me feel like I look dirty. This one is perfect for me. One of the best I have ever used.
Also, I loath too much shimmer/glitter in my makeup and this has a slight sheen but that it is. I prefer a more matte look on my skin.
Looks fake on porcelain skin
I have never tried bronzers as I have very fair, almost porcelain skin and always thought they looked fake. I tried to this product anyway based on the description, but was disappointed. It did not look right on my very fair skin and you could tell I was wearing makeup even with a light application. I also felt it brought out less attractive features such as fine lines and wrinkles by making them more obvious. Perhaps if you have less fair skin or are recently tanned this may work better.
Great Bronzer for Fair Skin!
I love this bronzer! It gives me a lovely, subtle glow without that "bronzer" look that I gotten with some other brands I've tried. I have a fair, ruddy complexion and this is the perfect shade for me.
Really enjoying my Cargo bronzer! The buildable color makes it easy to add just as much or just as little color. It has a nice sheen to it without being too sparkly and it blends well with other colors on your face - such as BB creams and blush.
lasts all day
I purchased this bronzer along with the blush and I am in love. Lasts all day throughout work even when I'm working out after wards I notice there is still a bronze glow to my skin. Love the color too. Not too dark at all. Just right.