I loooove chocolate, and this stuff was no exception! I received the maple bacon as a sample, and I was hooked! I will go out of my way to go to stores that have this stuff. Sure, it's a little more expensive than regular chocolate, but it's worth the extra few dollars. The full size bar is pretty big, so it lasts a little longer than most regular chocolate bars as well. Since it's a little quirky, it makes an awesome gift basket item as well!